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What is the “mask up or pack up” campaign?

Penn State has launched an integrated effort to remind faculty, staff and students at all campuses and in adjacent communities of the importance of doing their part to limit the spread of COVID-19. “Mask Up or Pack Up” is a research-based campaign that is also launched in State College to create a seamless message for students and other members of the community. The creative execution, “Mask Up or Pack Up,” is grounded in insights from surveys and focus groups comprised of students, faculty, staff and the community, and is a direct expectation for everyone to take personal actions to help create a safer environment as students return to campuses across the commonwealth. Research revealed that the top two concerns from key stakeholders include being forced to return to a fully remote environment, as well as the critical need to protect those who are the most vulnerable in our community. The intent is to reinforce the Wolf Administration and University safety guidelines, shift attitudes and behaviors of the hard-to-persuade, and make essential preventative behaviors widely practiced.